Where it All Began...
In Africa it has been part of the culture for hundreds of years to practice traditional medicine. Right across this vast continent tribes would have a healer or shaman. These healers used knowledge passed down to them through the generations, but kept them as closely guarded secrets. The secrets of herbs, tree bark, roots, fruits and berries that were used for their healing qualities were, and still are, used throughout Africa and the rest of the world by indigenous peoples (`botanising’ started the pharmaceutical industry, when the discovery of pain-killing properties in willow tree bark led to the invention of aspirin).
People would come from far and wide to receive Akua Asirifia's remedies. As a boy Jerry was used to seeing long lines of people, young and old, coming and going from his grandmother’s house, many of whom went away never to return. That was the extent of Akua’s fame, given that most people experienced dramatic relief from the painful and debilitating symptoms of asthma and bronchial irritation after using this powder
What was most astonishing was that treatment was in most cases one-off - most people who had suffered for years from asthma, hayfever and other respiratory problems were free of their lifetime’s problem after taking the powdered bark of this gum tree.
Akua's success was brought to the attention of Dr. Miser, a Swiss doctor based at a nearby Presbyterian mission hospital in Agogo in the Ashanti region of Ghana. He acknowledged what he heard sceptically, as would most Western medical practitioners. However, as his patients continued to tell him that their symptoms had disappeared after taking the powder, he decided to investigate for himself.
Dr. Miser had suffered with mild asthma so he was somewhat intrigued and sought out Akua to try the powder. The result amazed him, and he returned to Akua to ask her permission to have the powder tested and asked Akua to disclose her secret, if it passed the testing.
Akua was concerned that if the secret of Yamoa™ was unveiled it would be open to abuse; it might be made available only for people who could afford it, or worse still it might be kept a secret from everyone by a pharmaceutical company with a vested interest in doing so. So Akua guarded the Yamoa secret as it had been guarded through the generations of shaman before her. Somewhat dismayed, Dr. Miser would often send his incurable cases to her - and would continue to call round in person. Dr. Miser pressed Akua for her knowledge, but she refused on every occasion.
As Jerry grew older, he was told he was not destined to become a shaman. He didn’t mind as he was drawn towards teaching which is what he went on to do. Jerry trained to be a primary school teacher, and his ambition was to create a life for himself in England.
Early Days in the 'West'
Eventually he emigrated here, settling in South London. For many years Jerry worked for the Post Office where he was surprised to meet so many people suffering with asthma and hayfever which in Ghana he had seen his grandmother so easily alleviate. Remembering all that his grandmother had told him and the queues of people that received the remedy, Jerry travelled back to Ghana in 1994 and asked Akua to tell him her secret. It took much persuading by Jerry and other members of the family before Akua finally granted him the secret and let him bring the remedy to the UK. .
After a tribal ceremony in Ghana, Jerry Yamoa, grandson of Akua Asirifia, finally received the knowledge of the source of the remedy for the benefit of others. Akua took Jerry to the forest and showed him the bark of a tree. She gave him sole responsibility for bringing the remedy to those who need it. Akua knew many secrets of natural remedies and Jerry was very impressed with her extensive knowledge of herbs, plants and tree barks. Akua died aged 107, pleased that her grandson would sustain her legacy
On his return to England, Jerry asked 20 colleagues at the Nine Elms Postal Office who suffered from asthma and hayfever to try the powdered bark. All 20 reported that they were much improved. Some were convinced that their asthma had gone completely, others with hayfever had no symptoms at all after taking the month’s course. For the first time, people were able to lead a normal life because of this mystery powder.
Jerry was overwhelmed with the results. They were remarkable and profound with a 90% success rate, and two years later the first group were still going strong and were not having to use other forms of medication.
Obviously word spread, and Jerry was soon back in Ghana arranging for a regular shipment of the powder. In the UK things were going well and Channel 4 Television took an interest in Yamoa Powder and showed a feature on the 'London Today' programme.
Let's Help People
Realising that Yamoa Powder was even more effective than he remembered as a boy, he decided to find the best way to bring it to the people who needed it, and on the advice of some friends, Jerry approached Boots the Chemists and Glaxo-Wellcome but only hit brick walls.
In his naïvete Jerry thought that a pharmceutical company would jump at the chance of helping so many sufferers, but as it was pointed out to him later, if you are already making millions of pounds out of maintaining peoples' asthma and hayfever conditions, would you sacrifice all your profits on a one-off natural remedy that you can't patent and that actually works?!
Undeterred to bring Yamoa Powder to those who most need it, Jerry began to sell it by himself. It wasn’t long before word soon spread and sales began to increase at a steady stream. Sufferers who had taken the powder were telling friends and family about his remarkable remedy and after a year 70% of Jerry’s sales were all by word-of-mouth.
Understanding Jerry’s plight, a herb company offered to help him reach out to health shops. However, as legislation prevents us from promoting the true health benefits of Yamoa through mainstream advertising, health shop owners are reluctant to stock it as it is not a widely advertised product, and they are concerned it would sit on shelves and go out of date.
Jerry set up his own company and together with Not the Norm Ltd, Yamoapowder.com was developed to bring news of the existence of Yamoa into the worldwide domain.
Without Being Promoted, Scientific Research Supports Yamoa!
Since Yamoa was brought to the West, prominent independent scientists and research teams in London, France, Ivory Coast and the USA have studied Yamoa over the years, and research has been published in peer-reviewed journals such as the Journal of Ethnopharmacology, International Pharmacology, Bioorganic & Medicinal Chemistry Letters and The Journal of Immunology on a variety of Yamoa's properties and actions. Continuing research that we are aware of is underway at Montana State University and other research teams are looking at its antiplasmodial actions on the malaria parasite. For your interest, conclusions drawn from these studies can be found on our Science/Proof page.
Despite the overwhelming scientific support for the anecdotal evidence given by our customers over the years, Yamoa has fallen foul of EU legislation which has affected a huge number of Traditional Herbal Medicines and healing modalities, rendering the herb 'banned' by default for sale to European Union residents.
The Traditional Herbal Medicinal Products Directive (THMPD) which came into force in May 2011 made many herbal medicines illegal overnight in the European Union, unless they were specifically licensed for sale, or prescribed by a qualified Medicinal Herbalist. There has been a lot of controversy over this legislation, and many campaigns were waged against it as it has effectively removed many people's freedom of choice, because many of the small companies like our own which make these herbs for sale are unable to afford the extortionate costs of obtaining a license. For more information on this issue please see our Yamoa Ban page.
Protecting Yamoa for Generations to Come
Undeterred, our next step is to have a Professional Monograph created for Yamoa which will put the herb 'on the map' and raise awareness amongst health professionals around the world of the existence of this herb, what it has been used for, what it is effective for, how safe and non-toxic it is, what medications it is an isn't compatible with etc. This document will be a 'one stop shop' for anyone who wants to know about the herb, and what we would really like to come from this is global recognition that Yamoa is the herb to turn to for respiratory allergies, just as we so widely acknowledge other herbs, plants and botanicals as having important properties to help us through various illnesses.
To learn more about our endeavors, please go to our Professional Monograph page.
For news of our progress with Yamoa, please sign up for our newsletter below!