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About us






Please allow me to introduce myself.

Not the Norm Ltd was incorporated in April 2003 by me, Tania Wedin. I established Not the Norm Ltd's presence on the internet as yamoapowder.com since developing a close relationship with Jerry Yamoa's company NHC Ltd.

My career in helping people started when I became a fully qualified Reflexologist in 1995. This came about after I realised that I wasn't quite cut out for the cut-throat contemporary Fine Art world in London. My mother being a nurse and a reflexologist, I had developed an interest in Alternative medicine and so I was lucky enough to train with Mary Martin, founder of the Association of Reflexologists. I then went on to be employed by Mary herself at her practice in order to take on some of Mary's clients, and relieve her to engage in running her School of Reflexology.

After having my first child in 1998 I wanted to continue work, but I also wanted to be a full time mum. This sadly meant sacrificing the one-to-one work with clients and trying to find something which enabled me to work from home but to continue helping people. I then met Jerry who told me about his powder which helped respiratory ailments. I was intrigued. After succesfully giving it to some of my reflexology patients and asthmatic friends, I was convinced of the importance of this herb and found my new purpose: to help asthma and hayfever sufferers around the globe by making Yamoa available to the masses.

I then spent approximately two years on the computer between 10pm and 2am almost every night of the week and any moment I could grab during the day developing my website on bigstep.com and trying to spread the word about Yamoa any which way I could. Being a computer and internet virgin, this wasn't easy! However, as some people ordered it and started to respond well, word-of-mouth sales soon took off. I remember one day my father asked me, 'So, how's the powder going?' and I replied, beaming, 'It's fantastic Dad, I've had eleven orders this week!'

I soon realised advertising was a waste of time and resources. Afterall, if someone you didn't know from Adam came to you and said, 'Hey, guess what? There's a powder you can take made from tree bark that can cure your asthma in as little as a few weeks. Why don't you try it?' you'd soon tell them where to go, wouldn't you? And who would blame you? I finally gave up trying to market Yamoa after the inaugural Allergy Show at Olympia in 1994. I had a stand, and with Jerry and all the testimonials, product information etc around me, even with some customers who had ordered before turning up for supplies and telling other visitors to the stand how wonderful the product had been for them, sales were not as expected. Okay, so maybe it was the sceptical British public we were dealing with, I don't know, but few people went out on a limb and dared to try it! So the product relies heavily on word-of-mouth and many people you now find selling Yamoa around the world are former Yamoa users. Since my shaky 'feeling around in the dark' internet launch Yamoapowder.com has gone from strength to strength and we now mail more than 14,000 units of Yamoa Powder worldwide each year. If that's not a testament to how good this product is, what is?!

Yamoapowder.com was established with the desire to help people with respiratory allergies all over the world. Asthma is a killer disease which is on the increase. Until now no pharmaceutical companies have found a way to cure asthma, but can only temporarily relieve symptoms with expensive, toxic drugs which themselves pose a danger to health when taken long term. Yamoa has helped many people fight this disease and beat it. My aim has been to spread the word about Yamoa Powder as far and wide as possible, so that those who are in need of it are aware of its existence.

If you can think of any ways in which we could achieve this in a climate where traditional herbal remedies and natural health solutions are under serious threat of being banned and withdrawn from consumer choice, please let us know!

If you would like to talk to me or any of my colleagues then please telephone us on the following numbers - we would really like to hear from you:

From UK: 0845 226 5696 National Rate
From USA & Canada: 011 44 1865 355515
International: +44 1865 355515

between 9.00am - 2.30pm GMT Monday to Friday

Or fax us on:
From UK: 01865 425668
From USA & Canada: 011 44 1865 425668
International: +44 1865 425668

The fax line is open 24hrs


So why the short day? Although yamoapowder.com is our mission, we are mums and we still have commitments to our kids, and we want to spend time with them so when they're about to finish school, we finish work - sorry!

YamoaPowder.com, 80 Godstow Road, Oxford, OX2 8NY, England

 
 
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